ChoCo Ice Cream Packaging

About the project

ChoCo needed packaging that did the selling before a single scoop was tasted. Each flavour gets its own bold color world, Berry in red, Banana in yellow, Minty in green, anchored by a consistent typographic system and playful ingredient photography. The result is a cohesive range that pops on shelf, communicates flavour instantly and carries a personality that is as fun as the product itself.

Outcomes

• Full packaging system designed across multiple flavour variants
• Distinct color coding per flavour with consistent brand architecture
• Label design applied to cup and tub packaging formats