Big Bun Brand Identity

About the project

Big Bun needed a brand as bold as its burgers. The identity leans into retro cartoon energy with loud typography, vibrant color blocking and custom illustrated characters that give the brand a street culture edge. Every touchpoint from stickers to packaging carries the same irreverent personality, making Big Bun instantly recognizable and impossible to ignore.

Outcomes

• Full visual identity with logo, typography and color system
• Custom brand illustrations and mascot characters
• Sticker and packaging design