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Brand Identity
Lumina Brand Identity
A full brand identity system for a luxury skincare brand, including logo, typography, color palette, and brand guidelines.
BrandingLogoVisual Identity
Client
Lumina Skincare
Year
2025
Duration
6 weeks
Role
Brand Designer
About the project
Lumina approached me to craft an identity that felt both luxurious and approachable. The result is a visual system rooted in warmth and clarity — clean serif wordmarks balanced against soft, earthy tones. The identity spans digital, print, and packaging touchpoints.
Outcomes
- Increased brand recognition by 60%
- Cohesive identity across 12 touchpoints
- Brand guidelines adopted across global teams
Gallery
